Behind the design: Anastasia - EcoThiQue10:00 AM
Anastasia - EcoThiQue. Sometimes it truly feels like the Universe aligns to bring you the most unexpected experiences. As I love getting involved on every project and every new idea, both related to personal to professional-related fields, I was looking for a new way to get involved into something exciting when I found about Workkola. Workkola is a brand new Spanish-based startup which aims to connect College students with startups related to their educational field or interest. The startup chosen by the student gives him a task to accomplish inside the company; offering in return a recommendation at LinkedIn, a letter of recommendation or even the possibility to enroll the startup as part of the team.
So, that's how I discovered today's main character here at the "Behind the Design" section at the blog. Anastasia - EcoThiQue is a Colombian based company created in the wake of two truly laudable goals: to make something profitable out of tons of textile waste (T-shirt collars, wrong-dyed fabrics and textile leftovers which is a real problem) and to help a community of mothers in charge of disabled child. Did you know that more than 32,5kg of textile is wasted per person, a year? And that more than a 48% of it might be reusable for good?
I got the chance to talk with María del Mar, Anastasia's CEO and founder and have a glimpse of the hard work they do everyday. Anastasia - EcoThiQue helps those mothers by including them at their production chain of handcrafted clutches, handbags and accessories made out of textile leftovers, which ends on an unique and colorful product. A fashion company is much more than catwalks and great design: there's a lot of management, talks and meetings with producers, with the community in this particular case, with future stockists and vendors... Being a contributor helped me have a little look on how hard it is to coordinate everything and everyone as an orchestra director, to obtain a final product to sell, which has to have an impact on the public to keep growing.
Anastasia has also worked hard on keeping a lovely and very attractive image on their main social network which is their Instagram official account , full of colorful images featuring artists and fashion bloggers carrying their handbags on unique photomontages.