An underground house-studio in the center of Madrid through LOEWE

9:00 AM

something fashion blogger fernando higueras casa fundación architecture madrid LOEWE fashion editorial shooting vintage3

If there's one place I couldn't be grateful enough to visit last year's Madrid Openhouse event was Fernando Higueras' house-studio in the peaceful and picturesque district of Chamartín. Although it was very crowded for the event as it is quite rare for it to be open to public access, I really enjoyed the visit and I literally freaked-out when I experienced the true height of this underground house which is known as the "Hell-scraper" or "The Cave". Funny, isn't it?

So, when I found out Madrid-based luxury brand LOEWE did publish a new online campaign featuring Fernando Higueras architectural jewel as a background for one of their shoots, I knew I had to share it with you as part of the "Architecture and fashion" series here in Something Fashion.

" Fernando Higueras (1930-2008) was an architect born in Madrid. His architectonic style was based in distancing his works from rationalism to get closer to the organic current, close to the ideology of Frank Lloyd Wright. His studio, "The Cave" was built in 1972 on a height of 7.5 meters below ground level, under a diaphanous space with 4 skylights to the backyard, which provide light and exterior sights to the interior rooms"
Since Jonathan Anderson's arrival to Loewe's creative direction, the luxury brand has been involved in a cultural expedition to put the vanguardist Spanish patrimony into value. He accomplishes it with subtle interventions and photography campaigns taking place in Cuenca or Segovia, in the architecture of Javier Carvajal, or the abstract Ibiza of the 60's era. This season, Loewe presents its Autumn/Winter campaign through this photoshoot partially taken at this insolit cave. The spaces at Higueras' studio act as a perfect insolit, mysterious background to Loewe pieces, which are partially destructured in a space which is both contemporary and anthropologic.

something fashion blogger fernando higueras casa fundación architecture madrid LOEWE fashion editorial shooting vintage2

something fashion blogger fernando higueras casa fundación architecture madrid LOEWE fashion editorial shooting vintage4

something fashion blogger fernando higueras casa fundación architecture madrid LOEWE fashion editorial shooting vintage5

something fashion blogger fernando higueras casa fundación architecture madrid LOEWE fashion editorial shooting vintage1

(Sources of information and images: El PaísRewisor and LOEWE online publication No.14)

You Might Also Like

3 comentarios

  1. The decor is so chic and loving the space. Thanks for sharing!

    http://www.kathrineeldridge.com

    ReplyDelete
  2. what an amazing space!

    http://www.mylittlenest.org

    ReplyDelete
  3. What a chic space! Love the vibe of it all!

    ReplyDelete

About Amanda

About [span]me[/span]

Hi! I'm Amanda, from Valencia (Spain).

I like all things vintage and classy. I study Architecture and I'm an epée fencer.



Like us on Facebook