Here's the expected post about architecture & fashion I talked to you about some posts ago. Today I want to talk to you about something we see everyday and maybe we don't think about it too much, but can be considered another important point at fashion: window displaying and visual merchandising.

Why I consider this architecture? It's another way to create spaces, and creating a window display or a shop itself is somehow another way to designing an interior project. You must work with light, furniture, colors and lots of factors as you'd do on a house, on a work space as an office, etc. The goal here is that you want the client to gaze at the product you want to. You want to get someone's attention at what you're selling, and it has to look 200% incredible than it actually is.
Think about this: maybe you didn't have looked at that dress or shirt if a designer didn't put the light like this or that.

• What: Window displaying, and fashion shop design in general. The principal target is to attract the client and create a sort of visual impact.