
(Fashion runway by ''Dimitri'' on Mercedes Benz Fashion Week. Picture from zimbio.com)
Professional modeling may be one of the first things that come to our mind when it comes to fashion: runways, haute couture, slender figures and perfect measurements... As Coco Chanel said: ''Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening''. Modeling is part of that lifestyle Chanel talked about, one essential part of that big chain that is fashion.
After all the creative process followed to design a specific garment or a collection, but before introducing it to the audience that will buy the final product (as seen in this article, fashion merchandising factors are important too in this phase), creations must be ''introduced to society'', as if it were a new family member or friend. To do this, brands and designers look for models that represent their designs on the runways and editorials, and make them known among potential clients.

(Cara Delevingne for Vogue. She's one of the most extremelly well-known models nowadays. Discovered thanks to one of her friends' mother, Sarah Doukas, who works as CEO on ''Storm Model Management'' agency)
But ... Did you know that in addition to runway models, there are many other types of models, and that everyone can become one of them without perfect measurements or just being tall and slender? Did you know that fashion modeling as we knew today was born in the 19th century in Paris?