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BEHIND THE DESIGN: Angelina Paldzyan, from Fashion Freedom

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BEHIND THE DESING: LouveDeNordneg

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[...] ''For me, what's important is the story behind the design, the care you put when you create a very unique design'' [...]

Meet Sofi Le Geron and her designs at LouveDeNordneg, where art and imagination turn into unique silk scarves and bowties. Sofi studied at London's Central St. Martins College of Art and Design, and launched her brand on 2011. She designs chiffon silk pieces from manipulated photographs of different objects and sculptures created by her own.

Your designs are delicate and very imaginative. How does the main idea of a pattern come up?

It will all sound very romantic (OMG I’m so French sometimes!!) but for this collection, I used withered flowers from my garden, feathers, leaves, ink, pearls, ribbons, lace, etc. I use these as a base to create miniature sculptures (yes I’m quite small – size 6 and 162cm so I like creating small worlds that fits me!). I spend hours carefully arranging my selection of objects to make sure that the final result is as perfect as possible, harmonious, well balanced and striking by their colours and textures.

Tell us a little bit about the process that your scarves and bowties follow. Do you use chiffon silk for any particular reason?

I just love silk. It’s so soft on the skin, so delicate, floaty, light but strong at the same time, like the tiny little worms who make it, haha! Because my designs are quite romantic and aerial, so I felt that it was the perfect material to use.

Do you think there’s any particular pattern, shape or colors that always come on your scarves? Or they just come up in total different ways?

My designs always come up differently, that’s what I prefer when I create patterns: sometimes they really surprise me. When you create something, it’s like psychoanalyzing yourself somehow: you discover traits of your personality you might not have been aware of. Getting a different result each time is very exciting. But the challenge is to have an harmonious collection and that takes a lot of practice, knowledge and learning.

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20th Birthday! :)

BEHIND THE DESIGN: Angelina Paldzyan, from Fashion Freedom

BEHIND THE DESING: LouveDeNordneg

Featured on: ''Eclectic Romantic'' by Alice

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